Built to Lead Academy

Managers aren’t born. They’re built. Over 12 weeks with three expert coaches, emerging leaders develop the communication, confidence, and accountability skills they need to lead people well.

Trusted by companies across the trades

Built to Lead Academy

Great at the Job Doesn’t Automatically Mean Ready to Lead

Promoting a great employee into management changes far more than their title. Suddenly, success isn’t just about the work they do. It’s about how well they communicate, set expectations, coach others, navigate conflict, create accountability, and help an entire team perform.

The Built to Lead Academy gives leaders in the trades a practical leadership foundation so they can step into the role with greater self-awareness, confidence, and consistency.

Three Experts. One Mission: Build Better Leaders.

Built to Lead brings together three women who understand leadership development from different sides of the business, giving participants a more complete perspective on what it actually takes to lead people well.

Elise Radawitz of Velocity Leader brings more than 15 years of experience in human resources, talent development, and leadership development, including experience within HVAC distribution. She is joined by Roslyn Fitzgibbons of Moxie Project & Productivity Coaching, who helped build the systems, processes, and culture that scaled Eco Plumbers, Electricians & HVAC Technicians, and Danielle Wernert of Upskilled Consulting, who helped build the internal technical training school at Peterman Brothers.

Together, Elise, Roslyn, and Danielle bring complementary expertise in leadership, management development, training, and business operations to help leaders build skills they can actually use with their teams.

Built to Lead Academy

What You’ll Walk Away With

Stronger Management Fundamentals

Build the practical skills managers need to manage their time, plan capacity, interview effectively, execute projects, and handle the day-to-day responsibilities that come with leading a team.

Greater Confidence as a Leader

Communicate with clarity, create accountability, make more objective decisions, and use data to lead with greater confidence and consistency.

People Who Keep Getting Better

Learn how to coach and develop employees, strengthen onboarding, and create training practices that help your people grow long after the program ends.

Program Overview

What to Expect

For Participants
This isn’t leadership training you sit through and forget. Over 12 weeks, participants learn practical management skills, apply them in their real work, and receive coaching, tools, and accountability that help turn new skills into lasting leadership habits.

For Owners
You’re not simply investing in training. You’re developing managers who can lead people, create accountability, and take greater ownership of team performance. Every lesson is built for immediate application, so the investment starts creating value inside the business while your managers are still in the program.

12 Live Virtual Workshops
Leadership Development Workbook
Practical Exercises & Assignments
Customizable Tools & Templates
Real-World Application Activities
Capstone & Progress Reports

First 30 Days: Foundation

Think Like a Leader
Theme: Mindset & Self-Leadership
Objective: Equip new and emerging managers with the mental framework and self-awareness needed to lead with confidence, before ever managing a single task or person.

Topics Covered

Role of a Manager
Purpose & Personal Values
DISC Leadership Profile
Effective Communication
Providing Feedback & Difficult-Conversation Framework
Facilitating Impactful 1-on-1’s

Session Deliverable
A completed DISC Leadership Profile, a feedback framework ready to use in their next difficult conversation, and a 1-on-1 meeting agenda.

Days 30–60: Framework

Run Like an Operator
Theme: Operational Execution
Objective: Give managers the practical, day-to-day operating skills to run their team and their time like a business, not just react to it.

Topics Covered

Annual Alignment, Goal Setting, & Execution
Time Management
Capacity Planning
Company Policies & Procedures
Standard Operating Procedures
Lean Thinking & Gemba Walks
Process & Workflow Basics
Workforce Planning
Interviewing & Hiring

Session Deliverable
An interview question guide, capstone selection & execution plan, a standard operating procedure template, and daily & weekly operating plans.

Days 60–90: Frontline

Build Like a Coach
Theme: Training & Team Development
Objective: Turn managers into multipliers capable of onboarding, training, and developing their own team so growth doesn’t depend on any one person, including them.

Topics Covered

Onboarding New Team Members
Reading & Interpreting Training KPIs
Tech Tiering
Using Data to Make Decisions
Gamification & Participant Engagement
Department Meeting Facilitation & Agenda
Safety Program & Compliance Basics

Session Deliverable
Gamified training resources, real-world case studies, training dashboard examples , and a ready-to-run department meeting agenda template.

Built to Lead Academy

Invest in Stronger Managers

Strong managers shape how people perform, communicate, and experience your company every day. The Built to Lead Academy develops emerging leaders who can confidently lead their teams, create accountability, and take greater ownership of performance, helping build a stronger business that depends less on the owner to keep everything moving.

Individual Enrollment

$2,895 / per participant

Multi-Manager Discount

Ready to Build the Leaders Your Business Needs Next?

The Built to Lead Academy gives emerging managers the tools, coaching, and practice they need to lead people with greater confidence and intention.

Frequently Asked Questions

Who is The Built to Lead Academy designed for?

The workshop is designed for current managers, emerging leaders, supervisors, and team members who have recently stepped into leadership responsibilities.

Is this program specific to the home service industry?

Yes. The content is designed around the challenges managers face in home service businesses, including HVAC, plumbing, electrical, refrigeration, and other field service companies.

Is the program delivered virtually or in person?

The Manager Builder Workshop is delivered virtually through a live cohort format.

Is the Built to Lead Academy designed to onboard my managers?

Yes, you promote a new manager and we onboard them! This academy covers everything your new hire or promoted tech needs to be effective in their new role, outside of your specific company policies.

Can companies enroll multiple managers?

Yes. Team pricing is available for organizations that want to develop multiple leaders together.

What makes this different from traditional management training?

The Manager Builder Workshop focuses on practical leadership skills that managers can immediately apply within their teams. The program emphasizes real-world situations, discussion, accountability, and implementation rather than theory alone.

How do I know if one of my employees is ready for this program?

You may have a good candidate if they:

Have leadership responsibilities or direct reports
Influence other team members
Need more confidence leading people
Want to improve communication and accountability
Are committed to personal and professional growth

How often do Build to Lead Acedemy workshops run?

Cohorts start the first week of the month and run consistently throughout the year. Book a discovery call for a calendar of start dates to find the one that works best.

What are the benefits of the Built to Lead Academy for my business?

The tools, templates, and coaching are built on proven industry best practices and designed for immediate application. Participants leave with practical resources they can implement in their role, creating value that extends well beyond the program itself.